BMW – The iX

Being the first in a series of product films to come, this one showcases the design of the first fully-electric SUV by BMW in a different way. It deals with real social media comments by real users who are criticizing the progressive design of the original concept car for the iX, though it contradicts them with the images shown. We developed the visual concept for the graphics and finally composited and animated them.

Client: BMW
Role: Art Director, Animator
Director: Ben Tricklebank
Agency: Jung von Matt
Production Company / Postproduction: Tempomedia / ACHT Frankfurt